A website owner knows the importance of keywords and keyword phrases, which is why he pays considerable attention to the optimization of his website. Keywords are used to describe the content of a site. A proper set of keywords gets him the right kind of visitors. In order to identify the right keywords, a website owner researches how people are using search engines and what phrases they are using to find information. This study will help him respond to the searching habit of users and adjust his site’s content so that it shows up in the search engine results.
Website owners can improve their research analysis by using a keyword analysis tool. There are many tools available in the market. Here is the list of the top 4 keyword analysis tools:
The question here is which tool is the best for keyword search.
Experts recommend SEMrush. It is a product that has been designed by SEO professionals. They understand the needs and requirements of professionals, which is why they have developed the product in a way that it gives them accurate reports and analysis that helps them in the optimization of content. They say it gives website owners or SEO experts comprehensive insight into search volume and competing pages. It also gives a list of related keywords and their ranking.
SEO experts say that if the content is the king, keyword strategy is regarded as the queen. Competitive intelligence helps a website owner get information about a competitor’s strategies and gives you the estimated value the keywords. In short, it gives you the power to do organic SEO research, keyword search and information of backlinks.
SEMrush is used by well-known companies such as Philips, PayPal, GE and Forbes. It offers three plans for website owners and businesses. Website owners and enterprises can subscribe to Pro, Guru and Business plans according to their project needs.
Google Keyword Planner
It is a new tool from Google and is widely used by people for keyword research and traffic forecast. A website owner has to open a Google AdWords account in order to use this tool. It comes free with an AdWords account.
Keyword Planner can help you search keywords efficiently and tell you how those keywords will help you optimize your content. It will help you use your budget for future advertising campaigns in an efficient way as it provides historical statistics and traffic forecasts.
It is recommended for small-scale website owners. First of all, it helps you find keywords to optimize your site. This small but nifty tool offers more than 750 suggestions for a keyword. This tool is also suitable for searching new long tail keywords related to the website. Keyword Tool.io uses Google Autocomplete to find keywords. It extracts Google suggestions and presents it to you in a convenient form.